Reddit Tests Ads in Search Results With Select Advertisers

Reddit is testing advertising in its own search results with a select group of advertisers, according to Search Engine Journal. The test may include matching ads to the terms people enter when searching.

The placement would put ads alongside a part of Reddit where users actively look for information. The possible use of search terms would link the ads shown to what people are seeking, although the available information does not establish how that matching would work.

Participation is limited to select advertisers during the test. That distinction matters for marketers considering the placement: a test involving a limited group is not the same as a general launch.

The information provided does not specify the test’s duration, results or whether the placement will become available more widely. It also does not describe the targeting options or reporting tools advertisers might receive.

What this means for marketers

Marketers should treat Reddit search ads as a limited test for now. If the placement becomes relevant to their campaigns, they can review the available targeting and measurement details before deciding how it fits their search strategy.